pricing
One plan. No games with the price.
Three honest ways in, sized to how much trust we have earned with you so far. Each one is a rung on the same climb to financial freedom, and each stands alone.
rung one · the calculator
$0
free, stays free
Your freedom math, your typical pay range when the data supports one, and the full emailed plan if you want it. No account needed.
Run my numbersrung two · the book
$9.99 once
digital edition, same price everywhere
Everest, the whole method: twelve chapters, one per day. Buying it unlocks the full app for 30 days, no code needed, the link in the book is the key. The lower-commitment path, and it routes back here when you are ready.
Prefer not to go through Amazon? Buy the ebook direct, same price, delivered by email.
Already have it? Start your 30 days
rung three · the app
$99 a year
14-day trial, card required, and we say so here
- Every instrument, from the shield to the tax gap
- Coach Cal, grounded in your numbers
- The weekly five-minute check-in
- Your wins vault and raise rehearsal
- Manual by design: no bank linking, ever
cancel in one tap, no retention flow. annual renews yearly and we email you before it does.
the first honest spending audit in chapter one usually frees more than the subscription costs. if it does not, the one-tap cancel is real.
the fine print, up front
Why does the trial need a card?
Because we would rather be honest about it than surprise you. The date the trial ends is shown when you start it and again in the app. Cancel before then and you pay nothing.
Why is annual the default?
Two reasons, both stated plainly. It is the better arithmetic: $99 a year is about $8.25 a month, two months free. And people who commit to a year are the ones who actually finish the climb; the method is a practice, not a fortnight. Monthly is right there if you would rather walk before you run, and both cancel in one tap.
Does the annual plan auto-renew?
Yes, once a year, and we email you before it happens. No silent renewals, no hoping you forgot. Turning renewal off is the same one tap as everything else.
Is the book the same price everywhere?
Yes. $9.99 for the digital edition, on Kindle or bought direct from us, and either one unlocks the app for 30 days. We see no reason your price should depend on which button you pressed.
What happens to my data if I leave?
Email us and we'll export your data, then you can delete the account in settings. Deletion is real: the numbers are gone, not archived for a win-back campaign.
Is the calculator really free?
Yes, and it stays free. It is how most people meet us. No account is needed to see your numbers.
How new is this?
New. Ascenza launched in 2026. The method is older than we are: it is the consensus of the 50 most popular finance books, sequenced. We earn trust by showing our math, not by renting testimonials.